The gaming and eSports industry in the MENA region is currently valued at billions of dollars and is expected to experience significant growth in the coming decade. This growth is driven not only by major players and providers, but also by increasing awareness and recognition of the field, particularly due to the region’s young demographic. Forbes recently recognized the Middle East as a new leader in emerging markets, highlighting the rapid rise of the gaming and eSports industry in the region.
Against this backdrop, the 2nd Annual MENA Gaming & eSports Summit, organized by Verve Management, successfully concluded last week, shedding light on the global cultural phenomenon that gaming and eSports have become. Over the course of two impactful days, with support from Legendary Sponsor Mastercard, Agenda Sponsor Xsolla, Panel Sponsor Connect Ads, and Networking Sponsor Klarpay, attendees engaged in crucial discussions on the growth and innovation within the industry.
While countries like the United States, Europe, and China have seen the flourishing of eSports, with purpose-built facilities and a strong focus on youth engagement, the MENA region is now recognizing the immense potential in developing its own eSports scene. Regulatory bodies in the region are actively encouraging investment opportunities to establish long-term sustainability. Ahmed Gamal-Edin, Regional Director at Connect Ads, emphasized the importance of supporting local talent and building the gaming community in the region to benefit game developers in the future. Tariq Radwan Al Kfaery, eSports Lead – MENA at Riot Games, stressed the need for infrastructure to foster the growth and prosperity of eSports in the region.
In conclusion, the key thought leaders at the MENA Gaming & eSports Summit emphasized the significance of giving attention, focus, and nurturing to the gaming and eSports industry in the region. They believe that the greater the investment and localization efforts, the greater the long-term benefits. Any obstacles to growth and diversification can be overcome by meticulous attention to detail, catering to a market that is eager to be developed from the ground up.
For more information, reach out to:
Isha Surve (isha@verve-management.com)
Marketing Executive
Verve Management UAE
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