Imprint, a financial technology company focused on co-branded credit cards and payment programmes, has raised $130 million in a new funding round that values the business at approximately $1.9 billion. The investment, announced on November 13, was led by existing backer Khosla Ventures and included participation from returning investors and new investor Positive Sum.
The funding follows a previous $150 million Series D round in December 2025, when the company was valued at approximately $1.2 billion. The latest valuation represents a reported increase of around 58% over that level.
Capital Supports Partner-Based Card Programmes
Imprint works with consumer brands and businesses to develop credit card programmes linked to their customer relationships. Its model combines card issuing, payment technology and financial services infrastructure, allowing partner brands to offer customers branded payment products.
The company says its platform is designed to help businesses build stronger customer relationships while providing cardholders with payment and credit options connected to participating brands.
The latest investment will support the company’s continued expansion of its card programmes and technology platform. Imprint has reported that spending across its partner portfolio doubled over the past year, although this figure is based on company-reported performance.
New Secured Credit Card Product
The funding announcement coincided with the launch of a new secured credit card product. Secured cards typically require customers to provide a deposit that serves as collateral for the credit line, offering a potential entry point for consumers who may have limited credit histories or need to build their credit profiles.
The product adds another dimension to Imprint’s strategy of working with brands and financial partners to reach different customer segments.
The company has not disclosed all commercial details of the new card in the funding announcement, so its eligibility requirements and broader market rollout should be assessed separately from the investment news.
Competition in Consumer Credit Technology
The co-branded card market has attracted fintech companies seeking to combine retail partnerships with lending and payment services. For brands, these programmes can provide additional customer engagement and payment options. For fintech providers, they create opportunities to generate revenue through card spending and related services.
Imprint will need to maintain strong underwriting, customer support and risk controls as it expands. Credit card programmes remain exposed to repayment risk, funding costs and regulatory requirements.
The latest funding gives the company additional capital to compete in the market and extend its relationships with consumer brands.
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