Google Ads is a favourite paid search engine tool. 96 percent of marketers use search engine marketing to provide content to their searchers.
SEM leverages search engines such as Google to reach customers at the perfect place and time. The term, SEM, is interchangeably used with other terms like Paid Search Ads, Paid Advertising, and Pay-per-Click.
Some other terms frequently used to discuss SEM are:
To get things right, you need a proficient search engine marketing agency for assistance.
Some social network channels offer ads – its social media advertising (SMA). However, it is not the same as search engine marketing.
SMA campaigns display ads based on the data collected by the social media company about a particular person. It targets people based on their interests, buying behaviour, location, and other relevant factors.
SEM, on the other hand, depends on keywords and key phrases. It targets people performing searches through search engines.
While SEM and SMA are not interchangeable, they may work together to increase brand visibility and awareness and boost sales.
Search engine optimization (SEO) is also confused with SEM, but they are not the same. Nonetheless, they are interdependent and could coexist.
With SEO, the purpose is to help your blog or website to rank higher in organic Google search results.
For example, when you search for, “How to bake a pie,” Google algorithm tries to determine the best-suited web page to answer your query. Thereafter, it ranks pages accordingly in seconds.
Google ensures you find exactly what you are looking for right at the top of the number one page in the search engine result. SEO aims to position a website in such a way so that Google identifies you like the best website in response to the question asked.
To give prompt search result, Google determines the following:
Google also wants to determine that your website is trusted. The best way to check whether you are trusted is to look at the number of links coming from other websites, or backlinks.
While it takes some time to develop trust and reach the first page in Google search, with SEM, you can bid on a specific keyword phrase. If your bid wins, your ad shows up on the first page.
There’s more to SEM than just this. Consult an expert engine marketing for a tailored package.
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