When you have gone through the hard work of building a website, you will feel crushing disappointment if it fails to draw in enough visitors.
This is a common issue, especially if you don’t have much of an existing online audience. It is particularly frustrating because there isn’t an immediate fix. You will need to wait it out and slowly accrue visitors over a long period of time.
The good news is that you can eventually attract an abundance of website visitors as long as you follow a few simple steps.
This is how to attract new customers to your website:
Optimize your SEO by blogging regularly
No one would visit a store if there were no products in it or a library with no books, so you will need to populate your website if you want to attract new customers to it.
The most effective way of doing this is through content marketing – and SEO in particular.
If you are not familiar with SEO, it stands for search engine optimization. SEO is the process of tweaking your blog posts to appear higher in search rankings. You do this by collating the most searched terms that are relevant to your business and then building content around them.
When a potential new customer searches for this term and your article appears, they will likely click on it, read it and explore the rest of your website.
You can expand on this further – and keep visitors on your site for longer – by linking to other pages on your website within an article.
Of course, to make the most of this capability, you need to post regularly to appear higher in the rankings and attract more customers.
If this sounds like too much work when you have other jobs to attend to, then why not hire an SEO company like SEO Ibérica to guide you through it. This will both save you time and ensure that your SEO is performing correctly.
Create an incentive to visit your site
If you don’t give people a reason to visit your website, then you can’t hope to attract many new customers.
While creating relevant content is a great way to attract people to your site, you need an additional reason that both draws visitors in and keeps them on your site. This latter point is particularly important because you need to direct prospects towards your products and services to convert them into customers.
To do this, you could offer free products – such as an eBook, subscription, or discount coupon – that tempts people into buying your products.
It could also be useful to set up an email list that they join when they redeem the free item. This will help you sell to them over an extended period of time, increasing the chances of turning them into customers.
Have a clear strategy for onboarding customers on your website
While the content marketing tactics listed above are useful by themselves, you need to bring them together in a cohesive onboarding strategy to create a full order book of new customers.
It is best to break your strategy into different steps, from your SEO content to your email list and the checkout page. You might even want to offer back-end products to maximize your sales and make the most of each customer’s interest.