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Hosting virtual events and attracting people to join is now easier than ever. But, you would want your virtual trade show platform to be an all-in-one solution with the flexibility, advanced features, and ease of use that you require.
The social distancing measures have created some hassles for the event industry, but there is always a silver lining. It is still possible to organize virtual events and attend them, utilizing the best platform. Here are a few tips for assessing virtual event platforms and choosing the best one.
Customization
This is a highly crucial consideration when choosing a platform for holding a virtual trade show. You wouldn’t want to host an event that doesn’t meet your standards or invest in a platform offering cookie-cutter features.
Look for the top options in the industry and choose those that offer customization for the types of reach, audiences, outcomes, and collaborations you want. Some platforms let you customize the booth size and numbers. There are no restrictions on both these parameters on the virtual platforms.
Tools for Engaging Your Audience
While virtual trade show events have numerous advantages, they are more susceptible to distractions than traditional events. Multiple distractions can cause your audience to lose focus, resulting in the event’s failure.
But, if you choose the correct virtual trade show platform to host your event, you’ll have a choice of engagement options at your disposal to keep your audience involved. Using gamification, some platforms allow your audience to immerse in intuitive experiences through games, puzzles, etc.
Data Collection and Storage
Most event planners simply want to capture and retrieve all of their event content after it finishes. This allows event organizers to make their digital content available to those unable to attend and follow up with those who wish to relive the highlights. Presenters and organizers can also use the recorded information to develop digital strategies and promote future events.
Event Security
Online hacking is immoral yet widespread behavior. While hosting a virtual trade show, make sure the virtual trade show platform is secure. By choosing proper security integrations, you allow your attendees to check in, share sources, and interact without risks.
Analytics and Customer Service
Attendee reports, response records, activity tracking, etc., are significant data reports that an ideal virtual platform should offer. These tools help you keep track of your event, making it easier to narrow down your goals and enhance user experiences in the future.
Even if you are an expert on virtual trade shows, it is difficult to anticipate technical issues before they occur. As a result, it’s critical to locate a dependable provider who can give full backend assistance and quickly resolve any issues, especially on the trade show day.
Pricing
Every virtual event’s budget could be a critical consideration. Some businesses may even provide a free demo/trial so that you can get a feel for the product before you invest in it.
Language
If you’re organizing a foreign event, you’ll want to make sure the platform is multilingual so that you can reach out to international attendees. Additionally, make sure that your event platform can be used in other countries using different time zone settings.
With these features in mind, choose the right platform for a successful virtual trade expo.
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