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If you are looking to make sure that your business is a success, then customer engagement is something that needs to be at the very top of your radar. Without being able to successfully keep your customers interested in whatever it is your company has to offer, then it is likely that your company won’t do very well. The point that you may be wondering about, is knowing which tips and strategies are needed to make sure your customers are as engaged as possible. The brilliant news is that this guide has been created to give you a complete overview. Please keep on reading for everything that you need to know about customer engagement.
Have a Newsletter
As the rise of Substack has shown, people get very excited about the possibilities involved with receiving a newsletter from people who know all there is to know about a particular topic. As a result, it might be a good idea to look into the possibilities of offering a newsletter for your company. Not only is it a good way to get your customers interested in whatever it is that you have to say, but it can also help you to generate new leads. To make sure that your newsletter is successful, you want to use the best possible service that you can find.
Use Business Messaging
If engaging the customer is at the top of your radar, then you need to make sure that you have a way of getting in touch with your customers directly. One of the best ways to help your business succeed in this respect and to engage customers is by making sure that you look into the possibilities of business messaging, with two-way SMS and push notifications, allowing your customers to have a direct overview of what you have to offer.
Have a Presence on Social Media
If you want your business to be a success when it comes to getting directly in touch with your customers, then you need to join the 97% of Fortune 500 companies that have a presence on social media. To have maximum impact, it’s a good idea to have a presence on as many social media sites as you can, including, but not limited to, Facebook, Twitter, Instagram, LinkedIn and TikTok. If you are not sure how to run a social media account for your company yourself, then it is a good idea to hire a dedicated social media manager who understands the ins and outs of using social media platforms.
Use Feedback Forms
Not only should you not be afraid to give feedback at work, but you should be courting feedback from your customers as well. By doing this, not only are you getting great suggestions on how to improve your company directly from your customers, but you are also allowing them to believe that they have an active say in the future of the company. If this is something that you are interested in, then you should make sure that you use a great service for allowing your customers to give feedback.
Create a Mobile Application
When you are looking to engage your customers, you shouldn’t just be looking at your website as the only means of getting in touch with them. Instead, having a dedicated mobile application will give them a better way of using your services. This is especially true in the USA, where over 300 million Americans use a smartphone. Additionally, in addition to providing an application, you should be using push notifications that can give people new information about your company directly.
Use Different Forms of Content
If you are just relying on blog posts and a killer landing page to boost your customer engagement, it’s unlikely that they will stick around as much as you would like them to. Instead, it’s a much better idea to make sure that you are investing in different forms of content. For example, you should be looking into creating a lot of videos — especially as they will be able to boost your traffic through YouTube — as well as creating longer forms of content through podcasts, which are still touted as the next big development.
Have a Presence at Conferences
While making sure that you can contact your customers easily through the digital sphere, this doesn’t mean that you should be forgetting about your physical presence as well. This means that you need to jump back into the conference circuit, the likes of which have suffered significantly because of the pandemic. It’s important not to just turn up at a conference and hope that you bump into people, but to make sure that you have a dedicated plan so you will be able to achieve maximum impact once you turn up.
Offer Premium Services
As many people point out, it’s often only the smallest percentage of your customers that provide your highest level of success. This means that if you are looking to boost your income as a company and engage your most crucial customers, you need to be offering a fantastic premium service. For example, you can put certain content or services behind a subscription service, allowing you to engage your most loved customers. If you are not sure what you should be doing in this respect, then you should be asking the customers themselves about what they would like to see.
Conclusion
This guide has aimed to help arm you with all the necessary information when it comes to keeping your customers engaged. It is worth pointing out however, that total customer engagement isn’t something that can be achieved rather quickly but requires a certain level of dedicated and attritional skill on your part. The important part is never to give up and to keep implementing the different recommendations that have been laid out in this guide. Try not to take any negative feedback to heart, and simply use it to make improvements. Finally, good luck in your journey in getting your customers fully engaged.
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