How To's

How to use Instagram Stories for your Business


Instagram is a social media platform that can be used to promote your business or brand. Whether you’re looking to increase your following or find new customers, one of the first steps is to get people interested in what you do. One way that has proven successful is by using social media channels like Instagram, which allow businesses and brands to transform their content into a visual story.  

The best part about these platforms? They are free for anyone with a smartphone and an internet connection. So how do you go about getting more followers on Instagram? There are many ways to grow your following. For example, you can post pictures with hashtags to increase the visibility of your account. Buying them is another option, but you need to make sure you use a reliable growth service, like Growthsilo, which will help you get the exposure you need. The third option is creating an ad on Instagram and target specific users for a fee. 

Instagram has proven to be one of the most resilient social media platforms around. While it used to be just a photo-sharing app, it is now so much more than that with a whole load of added features in order to keep the interest of the users. 

One of these added features includes Stories. Stories are located right at the top of the app and are usually one of the very first things you will see when opening it up. It is one of the most popular features too, especially since the content only stays around for 24 hours before being unavailable for other users to see anymore. If you want to know how you can use stories for your business, continue reading.

Use Hashtags

As a business making use of Instagram to grow your name and create brand awareness, one of the best tools that you should be taking advantage of on Instagram is hashtags. While everyone knows what hashtags are and how to use them, when it comes to using them efficiently and effectively, there are a lot of people who have been left in the dark. 

A great way to reach extended audiences that fall part of your niche and target audiences is through the use of targeted hashtags and relevant hashtags. Making use of relevant hashtags is incredibly important, especially if you are trying to grow your account.

As a business, you can also make use of branded hashtags which other users can use when talking about your account in their stories. This is another great way to spread the name of your business or brand. 

Make an Event

Stories are fantastic because they are displayed to your followers and audience in chronological order. This means it is a great way to get people to follow you as you do something or even just follow your day as it comes if you are inclined to share that much.

Businesses and brands can leverage this for events that they may have and share them quickly with their followers as almost a way to create a fear of missing out. This can encourage people to want to join the next event or even buy products from a business or brand just to be able to fall part of a specific lifestyle and group. 

Create Polls

One of the best things about Instagram is that you can get almost immediate feedback through engagement from your audience on your content. However, stories have made this even easier and much simpler with the use of polls. Essentially polls allow you to ask your audience questions and receive answers within a few minutes of posting. 

This is a great way to know what kind of content is working best for you or even what kind of products and services your audience will be more likely to purchase. It also creates a lot more engagement which is crucial as a business. The more engagement you receive the more successful your account is. 

Swipe Up

One of the most innovative introductions to Instagram Stories is the swipe up feature. Essentially, when swiping up on a story, a user will be directed to a website landing page. Swipe up links are incredibly useful, especially when it comes to businesses and brands, as they can allow for you to link your business seamlessly for your audience to see and not be so in their face about going to visit your website. 

You can use them as a way to promote certain products and link the products in your stories so that people can directly access the product right from the swipe up link. This is an incredibly easy way to drive a lot more traffic to your website without too much effort involved. 

Tech Junkie is a small word for Vikas Kaushik. Whether the latest game on the market or a new gadget launch he is the go-to person. He drives his motivation from the fast-paced technological advancements. He ensures that the right news reaches niche audiences. An avid biker and movie buff he has deep-rooted faith in upcoming technological inventions and is a torchbearer for the tech revolution.

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