Growing any new business is tough, especially when the market is so competitive. You have to think about so many different things such as product creation, target marketing, positive profit flow, strategies, and growth plans. When you juggle many things at once, you may fall short when it comes to growing your digital presence.
Here are a few web-design tricks that will create a better digital presence of your business in the market and help it grow.
- Parallax Scrolling:
Parallax scrolling is a technique where the background moves at a slower pace than the foreground, giving the webpage a 3D effect and adding more depth to the website. This uneven scrolling makes the webpage visually appealing, and it is easier to see what is below the fold increasing the likelihood of the user to see the entire page.
- Video on the Landing Page:
Including video on the landing page in the above-the-fold section is a no-brainer as video content is more engaging and over 70% of internet users stick around to watch videos.
- Animated Calls-to-Action:
Call-to-action is the most important section of the web page, as ultimately your primary aim is to divert the user’s attention to that section of the page. But most people have a brief attention span, and it is difficult to make the users focus until they are explicitly told to do so. But that may just be not enough to do the trick as the entire web page may stimulate their minds. Using an animated call to action is just taking it a notch up so they cannot miss that element and will be enticed to engage with it.
- Artificial Intelligence:
Using AI in web design can help in creating connections with the users with the help of machine learning and personalization using the chatbox. Websites like Amazon use artificial intelligence to suggest the user’s items that they had previously browsed. It feels as if the algorithms read what is on your mind but in reality; they are just analyzing your previous search history and displaying items that you seem to be wanting to buy for some time. This method has actually resulted in increased sales as humans need to be pushed to make certain decisions and AI certainly knows how to push the right buttons.
Another great example of AI is its use in trading software such as BitcoinsCode where AI analyzes all the previous data to understand the market fluctuations, automating the entire process, and making trading easy for humans. To know more about this software, visit TheBitcoinsCode.
Including chatbox in your website will make the user experience much more direct. They can engage with the website by searching for their queries using the chatbox and receive real-time answers which make the process quick and convenient for them.
- Custom Unique Typography:
Using boring old fonts such as Arial or Times New Roman is just outdated. Instead, use unique typography for your brand, which will help users identify it easily. This unique typography can be used in various parts of your design. Use customer fonts to draw attention to important content of the site such as the signup section.
Strong website design is not just is great for positive user experience but also helps in gaining their trust. The chances that they will complete the purchase increases. When you mix up a few factors like a great product, positive testimonials, and solid web design, it will definitely attract new customers and bring back old customers. This will not just make you good profits but also increase the brand value in the market further.