Although the fundamentals of marketing may remain unchanged regardless of the circumstances, taking your product to the international stage can be a challenge like no other.
Mastering your marketing strategy in your local area is often difficult enough, but there is little guarantee your strategy will work elsewhere in the world.
After all, there are 195 countries to choose from, each one of them rich in history, culture, and tradition.
Before you start to launch your product anywhere, tapping into a foreign market requires a plan, one that accounts for as many details as possible.
Overcoming Language Barriers
Language is beautiful, complex, and exceptionally diverse, so it is important to make sure you do not let a breakdown in communication thwart your attempts at building an international marketing campaign.
There is a good chance you might find an ideal target audience for your product but fail to reach them as a result of speaking a different language. To avoid this happening, utilizing a reliable language service provider might be your best way forward.
This is a great way to make sure all of your translation efforts are of the highest quality possible. Moreover, it can help you to work on other aspects of your marketing strategy, such as international SEO and transcreation, to ensure that you put the right meaning across to your new audience.
Acknowledge the Local Laws and Regulations
Failing to acknowledge the word of the local authority in your international market may lead you into some serious hot water.
For example, you might be selling a product that is perfectly legal and recognized in your country, yet it could be outlawed in another. To avoid harming your brand image, offending your audience, or even ending up with a hefty fine and some jail time, putting in the research is a must.
It is also worth bearing in mind; this can include paying attention to import and export tax and the price of shipping your product, as this might influence your decision to launch your product abroad in the first place.
Understanding consumer behavior can be a core component of a well-rounded and ongoing marketing strategy.
For example, this might pertain to a customer’s spending habits online, how long they spend searching for products on any given website, what time of day they shop, what their hobbies are and how much money they have to spend on a product.
This can drastically change from street to street in some cases, let alone between countries. Painting an accurate portrayal of your target audience’s spending habits can be done with a few techniques, such as finding out the GDP per capita of your target country, using Google Analytics to find out which terms are being searched where, or checking out reliable survey websites like Statista and Public Data Explorer.
To avoid overcommitting and losing sight of your goals in uncharted territory, taking small steps at a time can be highly beneficial.
Once you prepare yourself thoroughly with market research and maybe personally spend some time in whichever country you decide to market your product to, you might be on to a winning trajectory.