Any product can benefit from a fun, eye-catching packaging – but it’s not one-size-fits-all either. How you choose your custom packaging can make or break your sales, but no worries, we’re here to help. Your business deserves to get the best representation, so here are some tips to help you create amazing custom packaging for your product.
Know Your Customer
The average customer cannot tell whether you ordered your custom labels from Deepking or another supplier. They just know when they see something they like, and it’s up to you to give them that in your packaging. Determine who your target audience is, and what kind of merchandise they’re most likely attracted to.
Your consumer base can belong to a specific niche group or mainstream market, be old or young, or everything in between. Regardless of who you’re selling to, do your homework so that you can cater to their needs.
Set Your Budget – And Stick to It
Designing your packaging is worth investing in, but draining your wallet is not justified either. Set a limit so that you can spend a reasonable amount on designing while still adding value to the product you want to promote. Your budget is a starting point of how much (or how little) you’re willing to invest in your package design. This includes materials and the designs along with it.
Think about the product you’re designing it for; if it’s a little on the heavier side, going for lower prices is unrealistic, as well as elaborate designs. If all else fails, budgeting gives you room to come up with inexpensive and creative ways to stand out with your design.
Choose the Right Material
It’s not enough for your designs to be appeasing – the merchandise needs to be kept secure through shelf or shipment. What your product’s packaging is made of will depend entirely on the size, shape, and weight of the product itself
The materials you choose will also speak volumes on what your product is about. Is your company rustic and durable like wood, or eco-friendly like repurposed cardboard? Not only does the material you choose have to be budget-friendly, but it also has to protect the product and the values it holds.
Understand Production Limitations
There are a variety of sizes and shapes to choose from – and with it comes the limited surface for your labeling. Take into consideration where your product will most likely be displayed and use it for your strategic label and logo placement. What you settle with will determine what kind of design you can use or how much information can be displayed.
You must also consider where the customer will experience their first impression of your merchandise. If your item is placed on a shelf with your competitors, it’s up to your design to stand out and grasp the customer’s attention first.
Keep Your Competitors in Mind
Perhaps the product that you have come out with has been done before. That’s no problem; every category or shopping aisle has dozens of brands offering the same item. What will set you apart from the rest is renovating the idea into something new.
Whether your package design is a stand-alone project or an addition to your already established brand, it’s important to break the mold. Let’s say you’re selling tea bags, and every other company in your niche sells flimsy cardboard boxes. You can set yourself apart by offering separated assortments, or more durable containers that can be repurposed for other storage.
Choosing the right packaging for your product may seem complicated, so take your time in each step of the way. The process may be time-consuming, but the research and effort you put forward will be worth it in the long run. When your product is dressed to impress, it’s sure to make some heads turn and rake in revenue in no time.