No matter what industry you are operating in, creating a successful brand identity is a hugely important part of running a successful business. There are many different steps that go into making a strong brand identity. You will need to ensure your brand identity appropriately aligns with the values and preferences of your target audience. That it successfully represents your brand and your values. Creating a visual brand identity is vital as it will instantly communicate who you are from the first impression, helping you to more quickly and easily increase brand awareness and build long-lasting customer relationships.
This guide is here to help you learn the top tips for creating a successful visual brand identity.
- Choose the Right Typography
Typography, or fonts, each has its own distinct identity that can have an impact on the overall look and feel of your brand identity. When you are creating a visual brand, identify, you should carefully consider the right font to use. For example, you will need to choose between serif and sans serif fonts.
You will also carefully need to balance legibility with style. It is important that you understand how to choose the correct font for your signage and your website copy to ensure your typography will remain readable no matter the size it is displayed.
- Picking the Colour Palette
Another important consideration you will need to make is what color palette you will be using for your brand identity. There is a school of psychology that can help you to choose your color palette. This will help you to better understand how different colors make people feel. For example, the color blue has been found to make people feel calmer and more trusting, whereas the color red is more energizing and creative.
You should take time to explore different color palettes and hues to ensure you are finding the right visual set to ensure Cohesion and impact.
- Design The Right Logo
Your logo is another vital component in creating a successful brand identity. The reason that your logo is so important is that it becomes the reference point for your brand and will be seen every time your name appears on a storefront or website. The design of your logo will be impacted by the type of typographic and color palette that you choose. So it is important that you are aware of all of the other visual design choices you have made for your brand identity during this stage.
- Ensure Cohesion
Creating a successful brand identity is not only about making the right design choices but sticking to these decisions in the long term. A successful visual identity will make you instant recognition and bring a sense of security and loyalty to your long-term customers. This means that it is vitally important that you put a system in place where your brand identity remains consistent throughout all communications channels and marketing campaigns. To ensure this consistency, it is recommended that you have a clear set of guidelines for all staff to follow.