Livestream events are becoming irreplaceable marketing tools, resilient to any situation.
Since the pandemic began, industries have turned to live stream events to engage their audiences.
In this post, we’ll be handing you four bonafide tips for organizing a live stream event and kickstart your sales.
Make sure the stream quality is top-notch
If you want to organize an exceptional live stream event, make sure that the stream quality is excellent.
Nobody wants to watch a buffy stream with poor video quality. When users log into a live stream event, they expect outstanding video quality. Unless the stream is in high definition, they will bounce.
Poor quality live streams make you look like an amateur. Whoever joins the event will get a bad impression of you and your products. They will be less likely to join your next event.
How many times have you stopped watching a stream because the video quality was bad?
If your video quality is poor, viewers will bounce from your event before you can close a sale. Before you organize your live stream, first make sure you can offer it in excellent quality.
If you can, get guest speakers
Nothing can spice up an event like a great guest speaker. You should hire them for your digital event!
Guest speakers are one of the best assets for successful events because they attract their own audiences to the event where they’re making an appearance.
By announcing an established guest speaker, you can count on reaching new audiences well outside your usual pool. This puts your event in an excellent position to boost sales.
Hiring guest speakers brings outside value to your live stream event. Since you’re bringing in somebody outside of your business, they have their unique value that adds to the overall event experience. Adding them to your program is a powerful move that benefits your digital event.
If you think adding additional speakers events does little to boost value, think again.
Statistics by Livestream show a whopping 45% of viewers would pay for a live video from a speaker, influencer, or performer they admire. If you get the right guest speakers for your live event, you could increase its value immensely.
Getting guest speakers for your live stream event is a fantastic way to boost its value and reach new, outside audiences.
Attract buyers with special event discounts or deals
It’s a fact that special discounts excel at boosting sales. Livestream event-based sales are no exception.
Livestream event sales give a feeling of exclusivity that customers thrive on. Since this special deal is event-based, only viewers that attend the event can take advantage of it.
A well-thought special event deal fosters a feeling that this is a once-in-a-lifetime opportunity that viewers can’t miss out on.
Cash in on the fact that most buyers are impulsive creatures. Live stream sales use the limited-time trump card to incentivize viewers to make a purchase. Creating a sense of urgency is a fantastic sales booster.
As always, we’ve got you covered for ideas. Consider these tips for high-converting sales:
- Use discount codes exclusive to event attendees
- Create event-styled products that won’t be available for purchase anywhere else
- Offer bonus packs of your product
- Create special deals that are event exclusive
The way you go about creating special discounts and offers will reflect on your sales.
Offering buyer-centered deals and discounts is one of the best tricks in the book for securing sales during live streams.
Do a pre-event promotion campaign
When organizing a live stream event, you should do a pre-event promotion run.
Pre-event promotions have a tremendous impact on virtual event attendance. From the moment you secure the streaming infrastructure, start thinking about how you’re going to promote the event in advance.
Raising event awareness will draw a crowd to your event and ensure you have somebody to sell to.
Run a pre-event promotion campaign so you can create hype about the product you’ll be showing off. By doing so, viewers will be interested to see what the product can do in action when the event starts.
Once they’ve been onboarded mid-event, they’re more likely to make a purchase.
Pre-event promotion is essential to the success of your live stream. In case you’re stuck with ideas on promoting, we’ve got a handful of great tips for you to try:
- use teasers for early promotion
- encourage your audience to set up notifications for the event
- tease new products with great photos
- start at least two weeks before the live stream begins
Keep in mind that the pre-event promotion campaign is a crucial step in attracting interested customers to your live stream event. Creating a marketing plan for your event is essential to the success of your live stream.
Back to you
Which one of these tips are you confident about pulling off for your live stream event?
Conducting a live event to boost sales was your first brilliant decision, but now it’s time to see it through.
Try these tips and start securing sales during your virtual event.
Lisa Michaels is a freelance writer, editor, and a thriving content marketing consultant from Portland. Being self-employed, she does her best to stay on top of the current trends in business and tech. Feel free to connect with her on Twitter @LisaBMichaels.